Tag Archive for: technology

ADA Compliance Debuts In NEPA

It’s another first for our firm: RealtyNetwork.net is the first real estate website in the Greater Scranton area to be Americans with Disabilities Act (ADA) compliant.

Our company is making finding your next home even easier! Those who have visual, auditory, mobility or cognitive impairments will find our website, with its new accessibility menu, of huge benefit. Access to this menu is found on every page along the right edge of our site (see image below).

“[W]hile technology has the potential to create a more inclusive future, it has also created further barriers. With technology so embedded in our lives, digital accessibility isn’t something that would be nice to have, but is a right for everyone.”

These barriers (i.e. homebuyers not properly being able to access information in real-time) are what Realty Network Group is seeking to eliminate for each and every individual who enters our platform. Furthermore, the ADA accessibility menu could even be utilized by consumers who don’t have any impairments. “This new tool on our website affirms we’re committed to easing concerns for buyers and sellers, who are actively pursuing real estate,” emphasizes Greg Solfanelli, Director of Marketing & Consumer Experience at Realty Network Group. “It’s another reason why I believe our clients continue to trust us. We understand how important compliance is in our business, not only for our professionals, but also for our clients and their assets.”

Realty Network Group’s website continues to lead the way in Northeastern Pennsylvania. ADA compliance is another step in the right direction.

 

 

“The Americans with Disabilities Act (ADA) became law in 1990. It was created in an effort to prohibit discrimination against people with disabilities and ensure accessibility to all individuals, regardless of their physical limitations. Now, thirty years later, our world has changed tremendously, especially in regard to technology. Now more than ever, ADA compliance expands far beyond a simple handrail or parking space. It encompasses all public-facing entities, which includes most websites.”

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Trending Up

Activity has been particularly lively this year at Realty Network Group. Besides the increased activity from both homebuyers and sellers this year over last, we’ve been excited about our new office. Our Clarks Summit office went through an major remodeling in 2019 and has a fresh, new modern look. We also opened a new branch office in the Valley area, located at 814 Main Street in Dickson City. Finally, if that wasn’t enough excitement, we’re thrilled to announce the relaunch of our Website – realtynetwork.net.

Thanks to many of our visitors, last year our firm was awarded “Best Real Estate Website” in Northeastern Pennsylvania (Reader’s Choice 2018). This was quite an honor! And while we were proud of the previous online site, we’ve made a bunch of upgrades to it. Presently, we provide distinctive channels of exposure for our clients through use of social media paid promotion, high-quality photography, drone and videography, in addition to other traditional forms of advertising. Our revamped Website is not only another extraordinary channel, but also a powerful tool for buyers and sellers alike. Each of our client’s situations is unique and therefore requires a custom marketing action plan involving local market trends. This new channel will provide our clients with more exposure and deeper insight into those trends.

“Our new real estate Website is now powered with an even more sophisticated search,” emphasized Dianne Montana, Managing Broker of Realty Network Group. “Over the years, as advances in technology have caught the real estate industry off guard, we’ve always sought to stay ahead of the curve. Many real estate sites lack the tools necessary to connect with consumers. We’ve made recent changes ensuring that wouldn’t be us. We’re trending up these days.”

The new realtynetwork.net features an advanced real estate search (utilizing a state-of-the-art real estate plugin); lakefront, just listed and open house properties; free home value reports; school district information; market statistics and trends; buyer and seller tools; mobile-friendly navigation; and much more. Perhaps the biggest benefit of the new Website is its simplified user experience making navigation a breeze for visitors.

As we continue to grow in 2019 and beyond, Realty Network Group is a brand that’s committed to both its clients and its network of real estate professionals. We genuinely care about our clients’ needs and we work as a team collaborating with our real estate professionals. Each real estate transaction is unique. We pride ourselves on listening to our clients and the challenges they face. Alleviating the stress of homebuyers and sellers and assisting our REALTORS® in setting realistic goals and achieving them is what we do best. Our professionals adhere to the highest standards of compliance in the industry. We value and market our clients’ most valuable assets always with one goal in mind – connecting buyers and sellers.

(revised August 14, 2019)

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