Tag Archive for: Curb Appeal

Joe Walsh

Realty Network Group’s newest REALTOR®, Joe Walsh, is extremely goal-oriented and goal-driven. As a business owner of a landscaping company, he understands first-hand the desires of many homeowners locally. He’s had a knack for making properties pop – highlighting the exterior features of homes (maybe in your neighborhood), drafting recommendations to owners about how to enhance their properties and actively listening to his clients’ needs as they seek to operate within a certain budget. Of course, landscaping and real estate are more associated than most would care to admit.

We recently sat down with Joe to understand more about this connection as well as learning about what he brings to the table as he begins a new career path in real estate. “Landscaping is a lot like selling your real estate services,” remarks Joe. “I help owners discover what it takes to elevate their home’s appearance. How can we make it more appealing for every season? Likewise, in real estate, I’ll need to aid sellers in drawing buyers to their doorstep. How can we make the home pop and stand out to potential buyers?” His landscaping venture has helped him with his business side. He believes his reputation in real estate will flourish just as it has with running his landscaping business.

Joe knows that building a credible reputation marketing and selling homes for his clients will entail building connections and collaborating through both businesses. Joe is a highly motivated individual and our Realty Network Group family is excited to see what he can accomplish in the months and years ahead. Furthermore, he has an appreciation for the uniqueness of each home in Northeastern Pennsylvania (NEPA). “The diversity of homes in our region is fascinating to me. We have older homes with character, exquisite homes you won’t find anywhere else, newer construction… you name it! I’ve always had a great appreciation for much of the architecture in NEPA and I look forward to beginning this journey with buyers and sellers alike.”

Joe is a well-rounded individual. He loves to ski, golf and travel. He’s an avid mountaineer and hiker. He believes there’s endless possibilities out there and many things to see and do.

Joe exemplifies much of what we look for in a real estate professional: He’s knowledgeable about the area; he knows it well. He grew up in the Green Ridge section of Scranton and now resides in a lake house at Lake Spangenberg in Jefferson Township. Moreover, his landscaping enterprise has clientele throughout much of our region. Through his family and schooling, he’s learned the importance of treating others the way you would want to be treated, and that’s a motto he lives by, and it shows. He understands the value of hardwork and dedication to his clients’ needs. Finally, he brings a diverse skill set to the table. This will serve his clients well as they seek his services.

“Realty Network Group made me feel like I found a home base from the moment I sat down for the initial interview. The support I’ve received from Amy (Kiesinger Bohenek), Halle (Stevens) and others has me very excited to be part of the ‘team.’ The success I’ve witnessed from other agents, who started with this company in recent years has me motivated. It’s a tribute to their training and support staff.” Training is a key to becoming a successful real estate agent, but again, so are other intangibles. Joe possesses many great qualities, which should serve him and his clients well.

If you’re in search of an enthusiastic and determined professional to help you find your next home or sell your current one, contact Joe Walsh today at 970-787-5098 or via jwalsh@realtynetwork.net.

Don’t let your home sit, let it stand above the rest of the competition and be noticed. If there’s one thing we counsel our clientele on today, it’s making a distinction between their home and others “on the market, not selling.” What are the unique selling points of their home? What is the state of the market, even as granular as their neighborhood? What are comparable properties selling for now? Putting together a vivid picture of the subject property and how to elevate it above other similar homes could mean the difference between less time on the market and maybe even a multiple offer situation.

But before you get carried away, here are five ways to position your home for a quicker sale:

Pricing

This is the obvious. The elephant in the room. We’d be deceiving ourselves if we didn’t mention this one first, because it’s the most important and for good reason. Remember, the whole process for a buyer begins (or should begin) with an honest assessment of what they can afford and tailoring their search around that benchmark. The buyer consults a mortgage lender, discovers how much they’re pre-approved for, compares that to their financial situation, determines their must-haves when previewing homes and investigates the market. Homebuyers, especially if they’ve been searching for some time, have an eye for present circumstances and how compatible properties have fared.

Sellers, who better understand what buyers are witnessing in terms of pricing, will be better able to estimate and position their property for its initial release. This is why having a REALTOR® generate a competitive market analysis (CMA) specifically tailored to the seller’s home is ideal for understanding how they should be pricing it. Although we might be in a period of correction, the market still favors sellers. Because of this, real estate professionals are advising some homeowners to set their list price toward the higher end of its range of value.

Repairs

When an owner anticipates selling their home, they should review all aspects of their property to conclude what’s in need of repair and what could benefit from an upgrade. Ideally, this should be done months ahead of when they plan to sell. They should consult their REALTOR® in order to judge which repairs/updates would help sell their home and which ones should be evaded. Soon-to-be sellers want to avoid alterations that buyers, for the most part, could care less about – repairs or updates that won’t add value, and in some cases might even have a negative impact.

It’s worth mentioning, some homeowners pursue a “pre-listing” inspection, where a professional home inspector evaluates their home and pinpoint areas they might want to address, making the proper repairs, before listing their home for sale. Though this approach isn’t as common as one might think, it can be extremely beneficial to owners in certain instances.

Curb Appeal

It seems like we overemphasize this point time and time again (because we do!), but we believe it’s that important. Do you want increased engagement and more prospective buyers to see your home? Of course! One of the quickest ways to get more eyeballs on your home, both online in addition to in person showings, is to create an inviting atmosphere that draws buyers in. The exterior facade of your home will either captivate or deter onlookers. It’s that simple. A fresh coat of paint on the front door and front porch, fresh landscaping, cut grass, trimmed shrubbery, new garage door, replacing that weathered mailbox, etc. make a statement and appeal to buyers.

There’s certainly a lot to say about curb appeal as it’s a very effective tool for selling, but homeowners shouldn’t go overboard either. They should refrain from changes, which won’t appeal to a majority of buyers. Sellers might want to consider taking a more simplistic approach to the peripheral of their home in hopes that potential buyers won’t see a yard that requires too much upkeep. As with any upgrade, sellers need to be cautious not to dump money into aspects of the home that have little to no return on investment (ROI).

Buyer Incentives

One way to really make your home stand out is to offer buyers and their agents perks that will truly differentiate your home from the rest. An incentive some deploy is offering would-be buyers a home warranty. In fact, there’s relatively affordable coverage available that will protect the home for the seller while it’s listed in addition to a year from its closing date. Thus, this coverage benefits both the owner and the buyer.

Another incentive to entertain is concessions or a closing credit giving a boost to those looking to purchase the seller’s property. Seller concessions are a portion of the costs the seller has agreed to pay in order to lower the amount the buyer needs to close on the property. This assist or contribution is typically rolled into the buyer’s mortgage. A closing credit can be a great way to attract buyers as well. Usually a percentage of the purchase price or a flat credit is presented to consumers in hopes that it will attract more parties to put forth an offer.

A rare, though effective means of reducing those days on market can also be achieved by incentivizing agents to bring their clients into the seller’s abode through offering a buyer’s agent bonus. Agents make money beyond their portion of their agency’s commission, and thus will be much more eager to bring buyers into that seller’s home.

Marketing

Finally, investing in a real estate professional, who understands the current conditions and can effectively position a seller’s home for maximum exposure, will reduce market time. Experienced agents know the state of the market and know how to best approach it. How will current trends affect market time? Sellers need to rely on their agent to sift through the data to discover what’s selling, what’s not selling and why it isn’t selling.

Sellers would also be wise to team up with a REALTOR® and brand, who are well versed in exposing their home to the largest pool of buyers. Their agent should be aggressive, regardless of the conditions that exist, willing to go the extra mile for their clients. Their agent should have a drive to succeed, despite the challenges which may exist. Their agent should have a plan on how to elevate their client’s listing to get noticed and shown.

 

As a homeowner, there are things you can’t change like location or maybe even costly upgrades to a home, but the above five are within your control. Sitting down with your agent and creating a strategy corresponding to these tips, among others, may ultimately reduce the number of days your home is on the market. There’s a lot on the mind of today’s sellers, but having a meeting with your agent will help ease your mind too!

If you’re thinking about listing your home, even many months from now, it’s never too early to create a plan for when the time comes to sell. Contact one of our professionals today to get started right away.

Theresa DeMario Plisko becomes the newest addition to join Realty Network Group. As someone who has more or less lived her whole life in Northeastern Pennsylvania, Theresa knows the communities and markets well within this region. Though she excels in areas such as Moosic, Taylor and Old Forge, she looks forward to assisting homebuyers and sellers throughout the Greater Scranton area as well.

Over the past five years, Theresa has grown into her role as a successful REALTOR®. Prior to that she worked with her husband’s construction company for over twenty-five years. Through this experience, she understands how to coach sellers to effectively list and buyers on what to look for when searching for a home. “The reward in this business comes when my clients discover what they’re looking for,” exclaims Theresa. “The timetable varies from person to person, but the important thing I like them to remember is we’ll achieve our goals if we take it one step at time.” To her buyers, she reviews the pros and cons of homes presently on the market. To her sellers, she’ll have candid conversations about pricing, staging, among other things, even if it’s not what they want to hear.

Theresa’s approach to real estate over the years has defined her together with how she cares about her clients and their investments. She has many other strengths, including an understanding of market trends, effectively pricing a home, curb appeal, home construction, home staging and design. “I sought out a company with a strong reputation, who is respected among my peers,” underscored Theresa. “This was one of the reasons I became part of Realty Network Group. They’re a smaller company, which has similar camaraderie to the real estate business I first worked with, The Agency Real Estate Group.”

Real estate is the perfect match for agents like Theresa, who truly enjoy pairing buyers with properties that make sense for them and their families. Buying a home is a huge investment and it shouldn’t be taken lightly. If you’re looking to buy or sell a home, choose a real estate professional who is easy to work with and who has the expertise to deliver the results you’re seeking. Contact Theresa DeMario Plisko today at 570-851-8511 or via email at theresaplisko@gmail.com.