There is one thing that is getting consumed more than pizza these days and you can find in most corners of the world: Video. As the cliché goes, “if a picture is worth a thousand words” then words, as they pertain to video, could be a new currency — their value has soared. The power of video has continued to show its true colors and whether its content is TV series, music, sport highlights or real estate, it will not be vanishing any time soon.
Collaborating with Vid Your Biz, Realty Network Group recently produced its fiftieth video tour since the launch of its innovative channel, Realty Network TV. These tours highlight residential properties, commercial investments as well as neighborhoods and are featured through RealtyNetwork.net, Facebook and YouTube to name a few. “Professional video can be a difference maker in selling your home,” emphasized Frank Deom, Owner-Operator of Vid Your Biz. “Realty Network Group is clearly the leader in providing this very important content.”
According to the 2011 National Association of REALTORS® (NAR) Profile of Home Buyers & Sellers, 88% of purchasers still use the Internet when searching for a property. Many of these consumers, empowered with their smart device (i.e. Android, iPad), long for a top-notch real estate buying or selling experience. They seek a trustworthy company that will keep their best interests at the forefront, but they also hope to establish a relationship with an experienced, knowledgeable agent who keeps a pulse on the local market. Real estate videos give consumers insight into what a company can offer and if a connection exists between them and the featured associate. From the same NAR survey, we discover that 72% of home sellers want their REALTOR® to use video in marketing their home, but yet only 3% actually use it. Data compiled by Postling also shows similar findings (you can see the infographic here: http://mashable.com/2011/04/06/real-estate-social-media-infographic).
“YouTube continues to be one of the greatest indicators of what consumers desire online and through their social network: Valuable video content,” asserts Greg Solfanelli, Director of Marketing & Consumer Experience at Realty Network Group. “Our company remains fully committed to providing our clients with valuable exposure, through video, print, SMS tools and other forms of high tech.”