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5 Reasons A Penny-wise Consumer Will Start Shopping For Homes In The Fall

5 Reasons For Fall Home Shopping

via GIPHY

Autumn is my favorite season!  The aroma of pumpkin spice fills the air with the sounds of high school marching bands at high school football games.  The taste of apple cider has arrived and so have haunted houses (clowns anyone?).  Prospective buyers should be excited for another reason this fall – home shopping!  It makes perfect sense and here are five reasons why…

5 Reasons For Fall Home Shopping

Falling Prices

Buyers, this is your time of the year!  Home sale prices typically hit their peak in June and July in most markets.  Though oddly enough, July ’17 and Nov ’16 in the Greater Scranton area were the two high points for median home sale prices over the past twelve months.*  In autumn, sales prices of homes will begin to dip, many home-sellers will retreat and buyers who need to buy could be in a great position given a good shot of perseverance!

Statistically, according to RealtyTrac’s fifteen-year study of over 32 million homes from two years ago, the best month to purchase a home is October… Bargain shoppers, tis the season!

Leverage

More bad news for sellers: Typically if you’ve had your home on the market throughout the summer selling season and you’d prefer not to carry that mortgage payment through the winter in addition to those heating costs, then you unfortunately may find yourself in a compromised negotiating position.  Better negotiating power is in the hands of the buyer, especially when the seller includes his/her home in an array of weak fall inventory – an inventory which generally consists of people who need to sell.

Off-peak times such as fall and winter present opportunities for buyers to ask for contingencies or perhaps less favorable terms as part of the agreement of sale and get away with it.

5 Reasons For Fall Home Shopping

Vanished, The Paradox Of Choice Has

If you have too many choices you run the risk of making a poor decision, or at the very least one you might regret down the road (this happens to me if I ever must purchase jarred pasta sauce).  Too many houses on the market (not an issue this past summer), can create a surplus of options ultimately leading to negative results for buyers.  Under normal spring/summer real estate conditions where a plethora of choices exist, buyers might, under the stress from the competition, make a hasty decision.  During those years, shopping in the fall can be your antidote to the paradox of choice.

Where’s The Competition?

For some buyers, if having your children in their new school district at the start of the school year isn’t absolutely necessary or if doesn’t affect your job, then moving in November or December can actually prove to be financially beneficial.  We’ve heard it said by the National Association of REALTORS® and others that the best time to buy a home is when inventory is high, but the reverse can actually be true for purchasers who don’t have restraints in place and have patience.  If you don’t care if you move in the summer or not, then you might want to consider saving that extra cash with an autumn purchase.

We’re talking an average savings of over $8,000 from summer to fall.**

Owe Less To The IRS

A home purchase before the end of 2017 can save you money by reducing your tax bill in 2018.  You might be able to take tax deductions such as property tax, mortgage interest and/or mortgage points/closing costs to offset your taxable income, if you close on your home by year’s end.  Furthermore, during the early years of your loan when you’re paying more interest and less principle, the mortgage interest deduction can have a significant impact on your return.  Owing less is more!

 

As you can see there’s a variety of ways a homebuyer can save money and face less anxiety during fall.  Even though some of it may be at the expense of homeowners who presently have their properties on the market, buyers need not have a sense of guilt about these types of savings.  You take them wherever and whenever you can in the wonderful world of real estate.  With the holidays quickly approaching, buyers can surely use some extra cash in their pocket.

 

* 2016-17 Statistics from the Greater Scranton Board of REALTORS®

** NerdWallet 2016 study

At Times Change Is What We Need

Peg WascuraPeg Wascura has been a professional service agent her whole career.  A REALTOR® since 2001, she has transitioned her exceptional service experience into the real estate arena.  The joy for Peg is getting to know you as a person, your wants and needs as a client, to build a partnership with you, to make your real estate purchase/sale a satisfying experience.

Previous to real estate, Peg was a proud and successful owner of her own hair style salon for twenty-five years.  When it came to changing careers, it was clear that her next step was becoming a real estate agent.  She learned the profession through Penn State University and continues to build upon her experience daily.  Her focus is to achieve the best possible outcome for her clients’ real estate needs.  She’s there to assist them seven days a week.  She has incredible drive to make their needs her number one priority, and deliver on the sale or purchase of their home.  “I’m proud to be a part of a company with state of the art technology, advanced training and a supportive environment,” expresses Peg regarding her recent switch to Realty Network Group.

Peg is a life-long resident of Lackawanna County, born and raised in Bucks Country – Dunmore.  She now resides in Eynon.  She’s active both as a REALTOR® and a member of her community.  In her spare time, she volunteers at Saint Francis of Assisi Soup Kitchen.  She also loves to spend time with her family, take long walks and has a passion for decorating.

If you need someone to work hard for you – someone who can offer new solutions, ideas, and personal touches to assist you with your real estate needs, contact Peg through Realty Network Group today at pwascura@realtynetwork.net or 570.357.5165 (cell).

Need To Sell Your Home Quick? Don’t Pass Up These 4 Steps To Selling Success

Don’t get caught this winter out in the cold with a home you need to sell.  Take these four steps in order to sell your property for the highest possible price in the shortest amount of time.  We recommend at least a month of prep-time to get your home ready for the market.  Get to it!  Fall will be here before you know it.

Need To Sell Your Home Quick

Curb Appeal

So curb appeal is more critical than you might give it credit for.  Know that first impressions are absolutely essential for drawing in homebuyer interest.  Everything from the landscaping, to the condition of your driveway, to the front door and everything in between will paint a picture for potential buyers of what your home is like.  The appeal or lack thereof will tell buyers if it’s even worth walking through the front door to see the interior of the listing.

When time’s a pressing issue, what are some quick fixes to your home’s curb appeal that will go a long way?

Paint Your Front Door – The front door says: “Hello, look at me!” or “Get the heck off my property.”  Which one does your front door presently convey?  The front door is your home’s smile, make it pop, but make sure it complements the rest of your home’s façade.

Attend To The Chaos – Are your shrubs overgrown?  Do your weeds need to be tamed?  Are you cutting your grass on a regular schedule?  These are things if not kept in check can spell disaster for any hopes of hooking a buyer.  Step back from the front of your home, as see what needs attention.

Driveway Devotion – Resealing a driveway can be a great way to boost your home’s curb appeal.  It’s an affordable upgrade that can go a long way.  People who drive onto your property will notice a driveway that’s in poor shape.  Homeowners need not worry about ones which are in decent shape, but if potential buyers believe they’re off-roading instead of previewing a home, there’s a big problem.

Professional Photography

You’ve nailed your home’s curb appeal, but have you pay attention to its digital appeal?  We understand that 89% of all buyers and 93% of those thirty-five years of age and younger search for homes online.*  It’s important to know a vast majority of homebuyers will seek out their future home via their smartphone, tablet or computer prior to experiencing it in person.  Have you taken the proper steps to at least minimally stage your home and perhaps more importantly, utilize professional photography to showcase it online?

Keep in mind that the first showing of your home is online nowadays.  It’s important as a homeowner that you gauge how consumers will view your property.  Do your rooms appear smaller than they actually are?  Are you making good use of angles and vantage points when taking photos?  Do you have that money shot?  Have you determined the time of the day that’s best to photograph rooms in your home?

Some real estate professionals do a great job at undertaking this task.  Others will outsource a third party who specializes in producing professional photography specifically for homes entering the market.  As a homeowner, it’s important to see a portfolio of options the real estate agent has for you at their disposal.

Pricing

Your real estate agent can assist you in effectively pricing your home.  This will allow you to expose your home to the largest pool of buyers in the right price range.  Perhaps one of the worst things you can do is to price your home inconsistent with its fair market value!

Even if you’re in a hurry to move, pricing is probably the most important element of the game.  Therefore, keeping your emotions at bay and delving into a market analysis, can put you on the best path for pricing perfection in today’s market.  Have your real estate professional provide a detailed, customized comparable market analysis (CMA) for your property.  This will help you and he/she arrive at a number that makes the most sense.  Both time and money can play a factor here.  It’s important to look at the big picture and weigh all the scenarios with your agent.

Pay Attention To The Details

So you’ve focused on the first three, great!  Now what?  If time permits, take a step back and begin to see the smaller glaring details that might stick out as eye sores to prospective purchasers.  Are there light bulbs out around the house?  Maybe a fixed leak in the ceiling still shows signs of an issue that doesn’t exist anymore?  Maybe an appliance is in obvious need of repair/replacement?  Whatever the issue, the seller should now turn their attention to these things, especially if time allows.

Don’t underestimate the small home repairs.  Buyers tend to notice these, especially if they’re obvious.  As a homeowner, pay attention to clutter, depersonalization, lighting, scent, cleanliness and staging.  These are details that can make or break the potential for an offer!

 

* The National Association of REALTORS® 2016 Home Buyer & Seller General Trends

Featured Home – Birchwood Estates: Upscale, Luxury Leases

138 Marimar Drive – Birchwood Estates

Old Forge, PA 18518

 

Set up a private showing with Pat Rogan, REALTOR®, today.  Complete the fields below.

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One-Of-A-Kind Luxury Rental Community In Northeastern PA

At Birchwood Estates, our community and apartments are truly luxury and upscale apartments at a very affordable price.  We plan on offering many amenities in the community including a walking trail and fitness center.  We provide trash pickup, snow removal, secure premises and other services to our tenants.  Our apartments are $1,250/month for a one bedroom and $1,500/month for a two bedroom.

This community of one and two bedroom upscale apartments is located in a very picturesque, quiet, residential area.  Our designs and layouts are unique.  We offer our tenants upscale, comfortable living at a very affordable cost.  All of our apartments feature a litany of premium characteristics including hardwood floors, granite countertops, high-end appliances and fixtures.

The Old Forge Area

Birchwood Estates is located in the borough of Old Forge, PA.  These unique one and two bedroom leases are located in a very quiet neighborhood near churches, schools, many restaurants and shopping areas.  They are also within close proximity to hospitals and major interstate highways.  What are you waiting for?  Experience Old Forge and all Birchwood Estates has to offer – Schedule your showing today!

 

Other Resources

In Old Forge, Pizza Is King

The Small Town In Pennsylvania That’s The Next Pizza Capital Of The World

Old Forge School District

 

Set up a private showing with Pat Rogan, REALTOR®, today.  Complete the fields below.

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3 Indicators You Picked The Right Real Estate Agent

The stupendous world of real estate can sometimes be a tough nut to crack.  It’s full of all sorts of highs and lows and in-betweens.  There’s talk of interest rates and low inventory and pre-approvals.  As a consumer, where do you even start?

Some from time-to-time have navigated these waters of uncertainty with prosperity, but for the vast majority of home buyers and sellers, a successful real estate professional is needed to guide and follow-through with the transaction.  If you’ve recently entered the market or if you’re thinking about doing so and have little to no experience with either buying or selling, you might be confused as to how one would go about selecting a top-notch real estate agent.  There are many great qualities you’ll want to keep your eyes opened for in discovering a good match: An agent’s tenacity, work ethic, organization, knowledge of the market, use of technology, use of social media, attention to detail and the like.  However, we got even more specific and narrowed down the list.

We’ve laid out three indicators that you picked the right real estate agent:

He/She is always honest with you and it shows

In any relationship, honesty is a foundational virtue allowing the relationship to prosper and grow.  So too in real estate, if your agent lacks the ability to be honest with you about the current market conditions, their schedule of availability, about what the other parties have said, etc. then he/she is not a good fit for you.  Honesty can save you from unnecessary worry throughout the real estate process.  Honesty is the backbone of any great REALTOR® – it will drive his/her decision-making process and it affects how he/she responds under pressure.  And at times the truth hurts, but you may need to hear it.  If an agent can be honest with you even when it may costs he/she some money in the process, you’ve found a superb trait for your agent to possess.

He/She is someone you love to work with

In life, we often don’t get a choice as to who we must interact with on a daily basis – a few of my old high school teachers I got stuck with immediately come to mind.  There’s absolutely no reason why you shouldn’t enjoy working with your real estate agent.  This is an adventure of grand proportions, where you’ll be making one of the largest investments of your life.  Don’t take the selection process lightly and don’t sign a buyer’s agency agreement (or at least not for a long period of time) until you have found an agent who you jive well with and have a great rapport.  Communication is essential in any business, especially a real estate one.  You need a professional that will pick up the phone to answer your call, follow-up on things right away and one who is a relationship-builder.  When you enjoy being around a particular agent and you’re about to pursue buying or selling real estate, lock them up and sign a buyer’s agency agreement.

He/She doesn’t sit on the sidelines waiting for things to happen

The better real estate professionals understand they are not drones; they don’t just sit on the sidelines and take orders from their customers and clients.  Successful agents are proactive.  Successful agents will anticipate problems and possible solutions for those issues.  They’ll be aggressive and look out for their client’s best interests.  As a seller, if you’ve found a good agent, you’ll know it by how much of a priority you and your home is to him/her.  As a buyer, you’ll know if you’ve connected with one if they treat you and your property search with the utmost importance.

Find A Home In Pennsylvania

Find A Home In Pennsylvania

Find A Home In Pennsylvania

Come find a home in Pennsylvania.  Better yet, Northeastern PA (NEPA) is a wonderful place to live.  I live in Dunmore, on the outskirts of Scranton City.  It’s a great area to live, work and vacation.

Pennsylvania is full of blue collar workers, built on steel in the west and coal in the east.  Many throughout the Commonwealth work in various trades.  There’s opportunity for nurses, educators, contractors, just to name a few.  There’s work and then there’s play too: Come see all that our beautiful state has to offer!  Have you ever been to the Pennsylvania Grand Canyon at Pine Creek Gorge?  How about a trip to Dutch Wonderland?  PNC Park?  Independence Hall?  Everhart Museum?  Crayola Factory?  What are you waiting for?  These are a few of the interesting spots you can enjoy in our state today.

I know I sound like a PSA right about now, but an adventure does await you, especially if you’re a nature lover!

Biking, fishing, hiking, swimming, hunting, skiing – you name it, PA’s got it.  If you’re not into the great outdoors, no worries either, there’s plenty of “non-nature” activities to tackle throughout the year as well.

Visit NEPA

Northeastern PA highlights so much of what works throughout the Commonwealth – the Baby Yanks (Scranton/Wilkes-Barre Yankees), the arts, high school football, great restaurants, universities and shopping/outlets.  NEPA also has unique attributes which can be harder to find when you leave our region such as a superb variety of fantastic pizza, the Nicholson Bridge, Steamtown, Saint Ubaldo’s Festival, Saint Patrick’s Day Parade, Lackawanna Coal Mine Tour and more!

Scranton is arguably the main hub of our area.  I believe it’s a city making a slow-and-steady comeback.  You know Scranton!  Would it help if I said Dunder Mifflin?

I recently came across the following video by NBC News reporter/videographer, Matt Danzico, a Scranton native who produced an interesting piece on our region (as well as my hometown of Pittsburgh).  He addressed a study’s claim, which was released roughly two years ago, where Scranton was found to be America’s unhappiest region.  A little harsh?  Perhaps, but I loved Danzico’s treatment of the survey and this Gawker’s article.

As someone who’s lived in Northeastern PA my entire life, I can tell you that I see a wonderful place to live, raise a family and get involved in community.  Visit Pennsylvania.  Visit NEPA… you’ll love it!

Real Estate Awards 2017

Real Estate Awards 2017

And The Winner Is…

Recently, we held our May gathering/awards reception at The Country Club of Scranton.  On May 10, we announced the real estate awards 2017 winners for Top Producer, Quantum Leap, Social Butterfly, Rookie Of The Year and Community Service.  Please help us in congratulating our 2017 winners:

Top Producer

Runner-Up To Top Producer

Social Butterfly & Runner-Up

Community Service

Quantum Leap

Rookie Of The Year

Featured Home – Countryside Victorian In The Abingtons

104 Fairway Drive

Clarks Summit, PA 18411

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Outdoor Space That Leaves A Lasting Impression

Situated in the Abingtons’ countryside, this featured listing is located between and within close proximity of two golf courses – The Country Club Of Scranton and Summit Hills Golf Course.  This Victorian home is located in Newton Township with great access to the Morgan Highway, West Grove Street, Layton Road, schools, shopping, library, Scranton and more.  Huge front and side yard are a real plus.  This corner lot gives you the impression that you own half the street!  Check out the large, multi-level deck, in-ground pool and patio area, which is perfect for hosting a party or gathering.  The outdoor space is spectacular and enhances your views.

You can enjoy Northeastern Pennsylvania’s seasonal views from this listing’s wrap-around porch.  The inviting foyer will surely welcome you home, but you can also enter from its two-car garage through the laundry/mud room into the kitchen as well.  The kitchen features ample counter space, granite counter tops, Sub-Zero fridge with the bonus of a breakfast area.  The formal dining room and living room, perhaps the focal point of this home, “sound” Victorian to the eyes and ears.  The living room features French doors.  The family room has a spacious quality to it, featuring a fireplace, French doors which lead into the kitchen and access to the deck/outside.  The lower-level is finished and showcases an entertainment area in addition to a den.  The master bedroom highlights bay window seating – just wait until you see the master bath!  The other full bath on the second floor accentuates a marble-top vanity.

Countryside Victorian

This new listing has four bedrooms and three baths, not to mention spacious rooms, windows aplenty, new remodeling, hardwood throughout and an artistic touch in every corner meant to inspire you.  This is arguably the most prestigious area of the Abington Heights School District.  This home is priced to sell and won’t be on the market long. Schedule your showing today!

Discover this featured home by taking the Morgan Highway to Country Club Road. Turn on Country Club Road and make a right on Fairway Drive.  104 Fairway Drive is the corner property immediately on your right.

For more information on this listing, contact Gladys Linda Porchetta at 570-766-3719 or gporchetta@realtynetwork.net.

Thinking About Selling? Cash In With These 4 Real Estate Tips

Many things can add to the stress of placing your home on the market.  There’s a timetable of when you hope to or worst yet, need to be out of your house.  There are costs associated with the move from your prior home to your new one.  You may even lack wiggle-room between your mortgage pay-off with closing costs and what you can get for your home on the current market.  And yet, at the top of virtually every homeowner’s list is the dreaded preparation involved prior to putting your home on the market.

Here are four do-it-yourself (DIY) real estate tips for prepping your home to sell:

Appeal To First Impressions

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Missing the mark on a first impression in the business world or in a job interview, can be detrimental to the relationship moving forward.  The same absolutely applies to marketing a home in the wonderful world of real estate.  In most cases, depending upon its presentation, the home can leave a potential buyer with a feeling of consideration, disregard, indifference or disgust.  As a seller, your number one goal is getting buyers into your property.  Curb appeal, professional photography, landscaping, smell, etc. attract or deter buyers.  Do you best to appeal to first impressions with homebuyers, so you don’t miss opportunities to sell to the right ones.

Don’t forget: A home’s first impression begins online, the place where you’ll actually get the most “impressions”.  For more on appealing to first impressions, click here.

Depersonalize Your Space


Homeowners would do well to step back from their home prior to listing it for sale.  What I mean by this is having the ability to place yourself in a buyer’s shoes.  You want to be able to see your property from the most objective point of view possible.  Does your home “reek” of you?  Are your photos and your personal artifacts obstructing a buyer’s imagination (see the photo above)?

Don’t forget: Get the advice of a friend who will tell it like it is. This is the advice you need while prepping your home for the market – the cold, hard truth!

More On Space

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This leads us to our next important tip, which can be lost in all this appeal and “it’s not about you” talk… you want your home to be spacious and well-balanced.  You might have a smaller home, but it can still give the perception of being spacious through proper staging deployment.  Light, clutter, paint colors and the like all play a significant role in creating space, if you will.  Do your rooms seem dark or confined?  If they do, you would be wise to investigate sources of natural light, look at your window treatments, perhaps change the colors of the rooms and/or add artificial sources of light.  Decluttering a room can really open it up as well.

Don’t forget: Empty/vacant rooms can make a home feel sterile and might actually feel uninviting to potential buyers.  Strike a healthy balance between these two extremes: being constricting or empty.  It would be best to consult a home-stager and/or real estate professional for further advice.

The Most Important Space

Thinking About Selling
Staging/Remodeling your kitchen might be the single most important decision you can make while ramping up to sell your home.  Clean, open and neutral are generally good guidelines to adhere to here, but this varies from market to market.  Granite countertops and stainless steel appliances presently appeal to many buyers as well.  The impact of a kitchen can really resonate with today’s consumers.  Don’t sleep on this one!

Don’t forget: This is the one room that can make or break a deal for you, so strongly consider upgrading yours before putting it on the market.

 

If you’re thinking about selling your home this year (and now’s a perfect time to do that), focus on these four selling tips first prior to listing it.  Don’t stress about prepping your property.  Call a REALTOR® today in order to create a schedule for getting it market ready in a manageable and reasonable amount of time.

4 Reasons You Should Be Talking About Spring Real Estate

4 Reasons Talking Spring Real Estate

Homebuyers are starting to get nervous, at least that’s what I’ve been hearing.  Inventory’s down and rates are steadily increasing, no?  Most probably won’t remember, last year there was an uncharacteristically large drop in February’s home sales, but we rebounded very nicely in March.  Regardless, there have been other things preoccupying our time recently such as Stella, Russia, the World Baseball Classic, March Madness right down to the Sweet Sixteen and everything in between, and real estate has taken somewhat of a back-seat thus far in 2017.  That will change.

Here are 4 reasons you should be talking about spring real estate this year:

Interest Rates

Last Wednesday, we received the news that the Federal Reserve has raised its benchmark rate and this in turn, has sent some into a panic.  If you’re looking to purchase a home in 2017, maybe even thinking 2018, don’t fret, a Fed rate hike doesn’t automatically correspond to mortgage rate increases.  Yes, we could see mortgage rates climb to 4.5%-4.75% by year’s end, but those are “abyss-mal” from a historical perspective and believe it or not, below the rates a decade ago.

Let’s say you were planning on making a home purchase a year from now where rates would be hovering around 5%, and conceivably this would be a rate-increase you couldn’t afford for a particular home you desired (having certain specifications).  We’ll apply this to our present day and look ahead to March 2018 as well:

March 2017 Purchase March 2018 Purchase Low March 2018 Purchase Avg. March 2018 Purchase High
Loan Amount $130,000 $130,000 $145,000 $171,000
Interest Rate 4.25% 5.00% 5.00% 5.00%
Loan Terms 30-year fixed 30-year fixed 30-year fixed 30-year fixed
Monthly Payment (P&I) $640 $698 $778 $918
Monthly 2017 Savings $58 $65 $77
Yearly 2017 Savings $696 $780 $924

Keep in mind in our local market, the average purchase price is $130,239 (year-to-date 2017, through the Greater Scranton Board of REALTORS®).  Note that the average sales price, each quarter since Q1 2014 until the present has fluctuated between $130,239 and $171,277.  Also, note interest rates vary based upon your credit score and the type of loan program/lender one utilizes.

I think it’s important to acknowledge these range of values as well as the mean purchase price of $145,290 (average price of the last thirteen quarters – GSBR).  If a homebuyer waits a full year to purchase a $171,000 home, they will lose approximately $900+ per year.  I think homebuyers on the fence should strongly consider getting off: At the current average sales price, they will still save about $700/year, by purchasing now versus later.

Last Spring

We saw “all indicators point to [last] spring being the busiest since 2006” (in a statement released a year ago from Jonathan Smoke, Chief Economist at realtor.com).  Freddie Mac, the public government-sponsored enterprise and mortgage loan company, also made a very similar claim at the time.  Not only did this come to fruition, but it carried over into the summer selling season in such a fashion that July was a-typically hot.

So are some of these same factors present in 2017?  Yes, historically low interest rates are still present.  The job market is looking robust and more promising.  Millennials will persist in dominating homebuyer market share and this segment will continue to produce more families.  I’m no Mr. Smoke, but I would say many of these trends still exist.

Locally, our average and median sales prices continue to rise year-over-year:

Average Sales Price Median Sales Price
Q4 2016 $149,529 $130,380
Q4 2015 $147,151 $129,000
Q4 2014 $145,826 $125,000
Q4 2013 $145,042 $125,000

I also believe there’s still repressed housing demand from local buyers.  We’re seeing that despite lower than normal inventories (see below), buyers are still purchasing (pending home sales remain on par with last year through February, 338).  These are great signs for this spring market!

4 Reasons Talking Spring Real Estate

Homes Show Their Best

During this time of the year (as Stella’s stain fades), we’ll begin to see tulips budding and many of the winter shades of gray turn into the greens of spring.  With a quick trip to Lowes, some meaningful landscaping attention and perhaps a good old exterior power-wash, the curb appeal for prospective listings in Northeastern Pennsylvania can show their best.

Perception can be vital here.  Many homebuyers will assume your house’s outward appearance mimics its inward appeal (even if there’s no correlation).  Think about how buyers might experience it at first glance.  Put yourself “in their eyes” – depersonalize and use this season to your advantage.  If you’re looking to sell this year, spring is perhaps the optimal time to showcase your home.

Newer Marketing Channels Are Beginning To Emerge

There are various promotional channels which have existed for some time now, namely MLS, professional photography, detailed property description and open houses, among others.  In addition to these, there are also those intangibles which can really differentiate your home from the rest of the competition such as working with a knowledgeable real estate professional who knows and understands your hyper-local market, establishing the finest first impression for your property online first, then in person, and hiring an agent that drives social media marketing (trust me, they will promote your investment to a much larger pool of buyers).

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This brings me to a significant crossroads in real estate in 2017: Newer channels to market clients’ homes are emerging such a Snapchat, Facebook Stories, not to mention we’ve recently witnessed how Instagram and Pinterest can be game-changers for some in real estate.  Video continues to reshape and evolve the landscape.  Geo-fencing has become a wonderful real estate farming mechanism.  These are some of the innovative tools available to today’s real estate professional, which absolutely should be used to sell homes.

 

As our economy arises from the Great Recession, we are experiencing signs of life.  If inflation is controlled, sustained growth over the years can indeed be promising for many avenues, including real estate.  Last spring was one to remember, but there’s no reason we won’t encounter a similar season in 2017.  Consumers will be talking about real estate more in the weeks to come.  And the above four reasons are why you should be talking about spring real estate too!